Envelope packages have been a workhorse direct marketing vehicle for ages as they allow the delivery of multiple pieces of information to help make the sale.

With an envelope package there are critical factors that must be addressed.

You have only 7 to 14 seconds to persuade your audience to open it so teaser copy and graphics must relevant and promise something the prospect needs. The heart of an envelope package is the sales letter and this is the providence of a skilled direct mail copy-writer who knows how to write copy that sells.

This is one of the more expensive forms of direct mail so it is recommend that careful cost justification is employed before you begin.

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