Direct mail can be one of the most cost effective advertising mediums you will ever use or it can also be an expensive disaster.

In every direct mail campaign there are 4 main components.

• The audience: Are your customers single mothers, or left-handed married men?
• The offer: Is 10% off the best reason for me to contact you?
• The package: What does your message require, a self-mailer, a letter and brochure in an envelope or will it take multiple contacts over time?
• Timing: Are snow shovels the best product to showcase in a June mailing?

If you would like to have experts help you answer some of these questions, instead of a one-size fits all approach, we at AIM can work with you to maximize your results. Direct mail success or junk mail disaster, the choice is yours.