When asked to develop a brochure for a national distributed wild birdseed packer, headquartered in a very small town in Colorado whose target audience is buyers at major retailers such as Kroger and Wal-Mart.

We began by using the down home personality of the company as a strength, then emphasized the quality and selection of products and packaging they offered. This positioned them as the best partners to help the retailer capitalize on the significant economic opportunity this category represented.

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