Direct Mail Marketing Is About Response
We Know How To Get it

AIM Direct Marketing is a Denver Colorado based advertising and marketing agency that has been crafting results, producing direct response campaigns since 1993.

We have created cost effective direct marketing campaigns for a wide variety of clients and markets including: health supplements, high-speed internet service, magazine subscription and renewal, retail of all kinds from appliances to Murphy beds, home improvement products and services, financial services to political issues and candidates.

We have experience in both consumer and business-to-business direct mail marketing using tactics as simple as post cards and self-mailers to complex multiple contact wave mailings and catalogues targeting audiences in Denver, Colorado, the U.S., Europe and Asia.

Make Your Direct Mail Work
Direct mail or direct marketing can be one of the most cost effective advertising mediums you will ever use or it can be an expensive disaster. The difference can lie in a number of places, having an understanding of those elements will help you succeed. In every direct mail campaign there are 4 main components each will have an effect on the results.

In Direct Mail The Audience Is The Difference
The audience is the factor that has the single largest effect on the success of a direct marketing campaign. The ability to accurately target who receives your direct mail piece has always been the real strength direct marketing, because no matter what type of direct mail you send, when you send it, if it reaches the wrong person it really is junk mail.

As a certified list broker AIM Direct Marketing can assist you in accessing and screening any of the 75,000 commercial direct marketing databases available for rent in the U.S. today. This ability to target your direct mail by demographics (age, sex income), psychographics (lifestyle or interest) and even lifecycle (new births, movers etc.) can significantly improve your chances for success.

The Offer Drives Direct Marketing
The offer is generally considered to be the second most important factor in successful direct response marketing. It is called direct response marketing because we want the recipient to respond, or take an action. The development of successful offer strategies is for most successful direct marketing companies, something that is tested and refined on an ongoing basis.

The Direct Mail Piece Is The Package That Delivers
The third factor that must be considered is the direct mail piece it’s self or how is the best way to present your offer to your audience. The direct marketing piece is the package that brings it all together.

There are a number of factors to consider when creating the direct mail piece. The most important question you will have to answer is what does your sales proposition require, is it simple enough to be carried on a post card or self-mailer, or is it more complex and need the explanation only a letter and brochure in an envelope can communicate or will it possibly require multiple contacts over time?

Other factors that will enhance the chances of your direct mail being read and responded to are: Will your audience identify with the theme, are the colors and design appealing.

Direct Marketing Timing Obstacle Or Opportunity
The fourth and sometimes under considered factor is timing: While you can probably sell some snow shovels in Denver in June a direct mail campaign before Halloween might be better. There are always timing issues that should always be considered in the planning process.

Timing can also be an opportunity. When things change in a person or business life they open marketing windows, new movers and home homeowners are ideal candidates for direct mailing, soon to be brides and expecting mothers are just as inviting.

If you would like to have experts help you answer some of these questions, instead of a one-size fits all approach, we at AIM Direct Marketing can work with you to maximize your results. Direct mail success or junk mail disaster, the choice is yours.